Make Your Online Shopping Easy With ECommerce Filters for Products

 


Online stores sell thousands of products. If your online shop sells products in such a vast number, then offering your customers a filtering option will be extremely helpful. You must do everything you can conveniently to help your customers get the preferred or desired products. Here, eCommerce filters will help you solve the problem.

Product Filters: Why You Should Use it in Your Online Store

Faceted navigation and eCommerce filters help you break down your long lists of products into a manageable way. It will help your clients to improve their conversion rates when you implement them correctly. To develop a proper filter system, you will need to tag your various range of products accurately. Online stores are growing and becoming sophisticated every day, making it essential for store owners to find new ways to guide their customers. Here, a simple product filter may not work.

In such cases, faceted navigation can help you the best as it appears much like a filter system incorporating many facets or aspects. These can help users to find out whatever they want. You can generate these facets on the fly. It may be different for your different products. Shopify or WooCommerce stores can use a variety of options to set up product options conveniently. However, if these products will be implemented or developed incorrectly, it may harm your SEO.

How Do People Navigate Your Ecommerce Store

What kind of product filters you want to choose entirely depends on the type of online store you run and the type of products you sell. For example, an online store selling electronics will need to provide many specifications in the filter. On the contrary, an online store selling handmade scarf need to use a product filter providing details about the style and the materials used in the product. Flawless user experience and usability play an essential role in SEO. If you optimize your website to function without any fault, your online store’s visitors will find it easy to explore various products. It will reduce the bounce rate and enhance your conversion rates.

How You Can Use eCommerce Filters

When you develop an improved filter system, it can save enormous frustration and time for the customers. Don’t place a site-wide product filter. Placing such filters can be alright if you have a few products in a similar category, but if you have a wide variety of products to offer like Amazon, refrain from doing this. Instead, you have to introduce filters for each category specifically. Place these filters on your category pages at front and center.

Ecommerce Filters for Products: Here are the examples

If you want to know how you should introduce a filter system for your products, then studying Amazon will really help you. This eCommerce giant helps customers find out whatever product they want in the least possible time using faceted navigation. Here are examples of some great eCommerce websites that have introduced the best product filters.

Nike.com

The eCommerce store allows its customers to filter various types of products quickly based on their exact questions. Whether you want new sportswear or something that can help you to stay dry during your morning run, you can find everything using the thematic filter on this online store. Here, you will need to choose the product category, choose sports, then a fit, a color, and the size. You will provide a couple of product options matching your filters precisely.

Amazon.com

On the Amazon page,  when you choose the type of headphones you are searching for, the website will immediately present a list of suggestions. Further, you can narrow down your selection by filtering on the wireless type, features, and price. You will find a list of headphones in a couple of seconds.

BHPhotoVideo.com

You can use product filtering effectively to find the most suitable camera bag that can fit your specifications on this online store. The only thing you need to do is choose the camera category, mention your brand, and add some specifications.

Wayfair.com

The online store offers a beautiful filter system for its customers to make their selection for couch easy. Wayfair.com can be considered the king of the product filtering system as the eCommerce site uses every type of filter known to the world and still keeps it manageable. While visiting the couch section, you can use the filter system on your popular options and handy ones like back style, style, finish, frame, application, print, etc. However, when offering so wide range of filters, make sure it should be usable. If there are loads of filter options, then reduce it to a functional limit. The eCommerce site uses the big+button option to hide sections that no longer usable to customers.

Risks That You May Face With Filters on Your Products

Faceted navigation can cause many issues, most significantly of duplicate content. The system can make a new URL with every filter action, which can multiply quickly. If you do not handle it properly, it may lead to various similar URLs, confusing search engines to what to show or what to not. To prevent issues related to duplicate content, you need to prevent your website from indexing such URLs. Allow it to index only the primary and original URL. 

At last, faceted navigation and filtration help your customers to find whatever they want quickly and conveniently. It further leaves a good impression about your eCommerce store in customers’ minds, and they start visiting your site again and again. These activities help you to improve conversions rate, increase sales, and then profit. There are lots of ways to introduce a product filter system to your online store. You can choose the suitable one and enhance your online store’s visibility.

Source: https://thefreebuilder.com


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